32Red, a Kindred Group brand, has gone live with Fast Track’s customer relationship management (CRM) platform.
32Red is one of the most recognised online casino brands in the UK. The primary goal of their partnership with Fast Track has been for the team to be able to achieve greater flexibility in their campaigns with less manual labour. Fast Track’s platform provides them with the rich real-time data and automation capabilities that are key to achieving this.
“Fast Track’s flexibility has allowed us to build the platform we needed to execute on our vision for player engagement. We are looking forward to making use of all the capabilities and customisations we have worked on with the Fast Track team, as well as continuing to collaborate on new ideas and features,” Mike Kirwan, Head of UK Customer Marketing at Kindred Group, said.
“We see any new integration as a collaboration between us and our new partner. Working with 32Red has been a great example of how that strong sense of partnership can benefit everyone involved. We have been really impressed by the creative-thinking that has shaped their implementation, and it has been fantastic to work with the 32Red team so far,” Jean-Luc Ferriere, CCO of Fast Track, said.