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Ivan Liashenko

By hawkie_eeg

Aug 29 2019

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Responsible for marketing: marketing strategy, advertising, digital marketing, TV, OOH, new traffic sources, SEO, ASO, affiliate program, marketing analytics and tracking, market research, customer research, brand management, creative activations, sponsorship and promotions.

Started career in Parimatch as an ordinary operator of the Payment Department. Quickly became a supervisor, and then – the Deputy Head of the Payment Department. After 2 years in the Payment Department, shifted to the position of Product Manager in the Marketing Department. A year later, began to lead the development of client interfaces. Then started to lead the product. Since August 2019 — CMO at the Parimatch holding.

Under his guidance, the mobile applications of Parimatch were launched, the mobile website version was redone and a new desktop version for migration was developed. The share of new channels increased from 7% to 65%. A completely new responsive website was launched on the new platform. The Product Department was built from the scratch and new approaches to product development were introduced. Regular customer research and usability testing were introduced.

Before Parimatch, worked in a bank. Expertise is focused on digital product and digital marketing.

Master of Finance, Kyiv National Economic University named after Vadym Hetman; Bachelor of Law, Taras Shevchenko National University of Kyiv