The Acquisition of Casino Secret by Casumo

Kevin Larsen
Kevin Larsen, Chief Editor

Casumo, a renowned gaming operator licensed by Malta Gaming Authority and UK Gambling Commission, acquired Casino Secret in 2020.

This was Casumo’s first acquisition ever since it was established in 2012.

Casino Secret was founded in 2018 and holds a license from Malta Gaming Authority. The casino site has great usability, design, and features.

Therefore, it provides players with an outstanding experience.

Additionally, Casino Secret has a cashback feature, which allows players to get higher rewards. Also, it has a unique retention model and market expertise. Consequently, Casumo acquiring this casino was an advantageous move.

Towards the end of 2019, Casumo acquired a 40% stake in Casino Secret. This step led to numerous benefits to Casino Secret. Casumo provided the site with more products and marketing experience. Casumo’s chief executive officer, Shelly Suter-Hadad, said that their company developed an ambitious and exciting collaboration with CasinoSecret’s team, which made the merger a clear process from all perspectives. She also added that the acquisition will enable both businesses to further leverage their strong synergies and shared direction.

Moreover, Casino Secret’s chief executive officer, Nadir Ounissi, stated that their company’s brand image, which is to provide players with the best online casino experience matches Casumo’s business approach. Nadir added that the collaboration will enable both companies to open new doors to shared expertise and exciting opportunities.

At the beginning of 2019, Casumo started diversifying its product range when it launched a Kambi-powered sportsbook. This introduced the operator to the British market. Later, the company signed a sponsorship deal with the English Football League Championship club Reading FC. This was an addition to its existing sponsorship deal between its brand, Dunder, and Bristol City.

Casumo casino is expected to bring changes into the gaming industry with its exceptional technology and successful brands. Acquiring Casino Secret will help both companies move to the next level.

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