Las Vegas-based gambling firm GameCo LLC has entered into a partnership with sports betting solutions company USBookmaking.
The partnership will launch the first-ever dedicated esports sportsbook in the US and will be available digitally at Sky Ute Casino Resort for all players in Colorado.
“Esports mobile betting has always been on the horizon and now the Sky Ute Casino Resort is excited to enter the arena. In conjunction with Sky Ute Casino’s service providers, USBookmaking, and GameCo, Sky Ute selected these associates to provide a unique customer experience that will infuse the world of esports with the excitement of the casino industry,” Travis Garlick, Assistant General Manager for Sky Ute Casino Resort, said.
“USBookmaking has been investigating entry to the esports wagering market for over 3 years. GameCo brings all the pieces necessary together to finally make an esports product the most comprehensive of any we have seen. We look forward to bringing this new product to Sky Ute and the people of Colorado,” John Salerno, Director of Operations for USBookmaking, said.
“GameCo is proud to work with US Bookmaking and Sky Ute to continue moving the industry forward by providing the first-ever dedicated esports book in the US. We are thrilled to provide a comprehensive solution that enhances the esports betting industry for our Colorado players wherever and whenever they want to play, and we’re looking forward to bringing these kinds of innovations to additional US markets soon,” Blaine Graboyes, co-founder and CEO of GameCo, said.