UK-based esports multiplatform operator GINX TV has entered into a strategic partnership with esports analytics start-up Mobalytics. The deal will see GINX and Mobalytics join efforts to create exclusive content to be distributed on ginx.tv, the fast-growing digital platform dedicated to esports natives.
“Mobalytics’ innovative and very high quality approach to providing useful tips provides a powerful proposition for our ever-growing community of players. This new relationship with Mobalytics is a significant step in GINX’s ambitions to provide an exhaustive, video-focused coverage of gaming and its competitive side to players. It naturally complements our already wide proposition of news, event-coverage, guides and TV shows dedicated to esports lifestyle,” Solenne Lagrange, Marketing and Creative Director for GINX, said.