India’s well-known cricket commentator Harsha Bhogle has signed an investment partnership with Fantasy Akhada, which is one of India’s rapidly growing fantasy sports platform. Harsha Bhogle will become the brand ambassador for the company. He will also pick up stakes in the company.
Bhogle has been the only popular and mainstream commentator in India who has not played first class cricket. He is a well known figure all over India because of his lively and humorous after-game presentations.
Fantasy Akhada is founded by Amit Purohit in January 2020. It has acquired over 100,000 customers in span of eight months.
Bhogle commented on the development: “I have always been interested in fantasy sport because it allows fans to test their wits against others and allow them to be more involved. Fantasy Akhada is an initiative of hard-core sports lovers who understand the fan and fantasy sport and I enjoy seeing young, driven people trying to move ahead. I am hoping Fantasy Akhada will become a platform where fans can congregate and enjoy playing fantasy sport”.
Amit Purohit said: “We are excited to have Harsha, a stalwart in the world of cricket, join us as an investor at this stage of our journey. When we decided to look for a brand icon for Fantasy Akhada, we aimed at having someone who has an immensely powerful brand image in the minds of the Indian Cricket Fans. We were also clear that it was not just about getting a face for the brand but, in fact, we wanted someone who shares our vision that we have for the business and believes in it wholeheartedly. We are a young organization and we would also be looking at Harsha as a mentor to us from time to time. Hence, we are humble yet highly enthusiastic to have Mr. Bhogle onboard with us.”
“This is a long-term partnership wherein apart from being the face of the brand, he will also guide us in this journey thanks to his vast experience and in-depth knowledge in the world of sports, especially Cricket. We are also very sure that his understanding of fan behavior/preferences and strong business background will help us in planning the next phase of growth for our startup.” Amit added.