Pollard Banknote Limited congratulates the Kansas Lottery on the success of its $5 GALAGA brand. Launched on July 27, 2020, GALAGA CA$H has recorded five-week sales 51% higher than the average of all other $5 licensed games in Kansas since 2017.
Debuting in North America in 1981, GALAGA CA$H perfectly captures the video game’s nostalgic flair by pairing its iconic imagery with an eye-catching ticket design, making it easy to see why players are hooked on this instant game.
In addition to its striking design, GALAGA CA$H ticket, PlayOn® members earn an entry into the 2nd Chance draw for a GALAGA CA$H interactive game which rewards members with player points! This interactive game mimics the classic video game’s playstyle, leveraging the brand equity and awareness of GALAGA CA$H interactive game allows further game play through the purchase of an instant ticket.
Players of the GALAGA CA$H 2nd Chance draw and will be able to play the GALAGA CA$H interactive game to earn points. New members will also have opportunity to explore the program’s various offerings and point-earning opportunities.
“The success of GALAGA CA$H was evident soon after its launch in late July,” said Steve Durrell, Executive Director, Kansas Lottery. “The brand’s retro appeal and popularity prompted us to build a fun game and offer second-chance promotions which we expect to bring in new players and ultimately support multiple social and economic initiatives throughout the state of Kansas.”
“We are thrilled that the Kansas Lottery chose to leverage the unique appeal of the GALAGA holds a multi-generational appeal with powerful brand awareness among millennials and Golden Age gamers. GALAGA gives gamers a chance to relive the glory days of arcade gaming through its 2nd Chance interactive game extension on PlayOn®, enhancing player excitement and engagement.”
Since the Kansas Lottery’s start-up in November 1987, ticket sales have produced nearly $1.86 billion in revenues for the State of Kansas. In that same period, more than $3.4 billion worth of prizes have been paid to players, and retailers have earned close to $358 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund.
SOURCE Pollard Banknote Limited