In celebration of International Womens’ Day, Kinguin has today revealed data that confirm Germany as #1 European market for female gamers. The world’s first digital marketplace for gamers, which has 1.1million active female users, saw an astonishing 56% growth in that category in the last 12 months.
Where are the female gamers coming from?
● 10.5% of female Kinguin customers reside in Germany, amounting to a total of 115,000 users
● Next door, in Poland, Kinguin services 94,000 active female users
● Spain (73,400 users), France (67,600) and the UK (45,800) make up the top five
Despite Germany having the most female customers overall, it was Warsawthat was the city with the highest number of active female gamers on Kinguin.net, with over 20,500 of female users residing in the Polish capital. The joint second most popular cities were Madrid and Paris (10,500 female users each), followed by Berlin (9,930 female users). The data also highlighted that female customers in France averaged the highest basket spend in Europe with €22.47.
Which games are the most popular among women?
Kinguin revealed that in 2020, life simulation video game Sims 4 was the most popular game among its female customers. Sandbox game Minecraft, multiplayer-only survival game Rust, battle-royal title Fornite and a popular FPS game Call of Duty made up the top 5. When it comes to the age of its customers, 66% ranged between the ages of 18-34. However, while the majority of female users were under the age of 35, more than 11% (121,000) of Kinguin’s female customers are over 55.
Top 10 games selected by female gamers in 2020:
1. Sims 4
5. Call of Duty
7. Lego Star Wars
8. Planet Zoo
9. Anno 1800
Do we see more women in the gaming industry?
Kinguin, Head of People, Natalia Szepelowska, said, “I have worked at Kinguin for almost 4 years and I love the gaming industry. On International Women’s Day it felt right to celebrate our female customers and show just how many women around the world are turning to gaming as a preferred form of entertainment. In the last couple of years, we’ve noticed the growth of female applicants, who are gaming enthusiasts. A very common statement that we hear during the interviews is that our candidates haven’t thought that their gaming-hobby can actually be an asset in their professional life. And as it turns out – it is. We’re excited to see more and more gaming-oriented female candidates for roles at our company, and this number grows every year!”
This information follows the news that Kinguin recently celebrated reaching the milestone of 10 million customers worldwide. It welcomed 1,825,452 customers in the last year alone, with a 20% increase since the beginning of 2020.