Esports brand to leverage Income Access affiliate marketing software and affiliate network
Luckbox, a pioneering esports betting platform based in the Isle of Man, today announced a partnership with Income Access, Paysafe Group’s marketing technology and services provider. Through the partnership, the Luckbox affiliate programme will be powered by Income Access’ affiliate marketing solution, with the Luckbox brand also leveraging the company’s independent iGaming affiliate network.
Built from the ground up, Luckbox is a betting platform designed for passionate esports fans. The brand offers a wide range of markets on 13 esports with live streams for popular games such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K, pre-match and in-play betting, combo betting and more. Luckbox offers new players a competitive welcome offer as well as ongoing promotions for existing players.
The launch of Luckbox’s affiliate programme on the Income Access platform will enable marketing partners to solidify their acquisition and retention efforts using a comprehensive multi-channel tracking and reporting solution, which features user-friendly CRM and communications tools. The brand will also leverage the Income Access Network, which provides access to qualified advertising partners, as well as content marketing support.
Luckbox aims to work creatively with affiliate partners on various content. The brand will also offer sector-leading commission packages for individuals contributing to the affiliate programme’s rapid growth.
Quentin Martin, CEO at Luckbox, said: “This has been a year of phenomenal growth for Luckbox and the wider esports betting industry. The past few months in particular have seen us honing our product, not least with the addition of more games, betting markets and attractive user acquisition and retention mechanisms, such as free bets.
“We focused on working with high-quality affiliate partners, which proved to be successful for our brand, and onboarding a trusted affiliate platform like Income Access accelerates our plans to scale our operations, and we look forward to a successful partnership.”
Tara Wilson, Chief Operating Officer at Income Access, Paysafe Group, said: “Through this partnership, esports affiliates can soon expect to promote Luckbox, a brand making noticeable headway in the gaming industry. By integrating with both our affiliate software and influential network, Luckbox will further reach the global esports community while growing its affiliate programme.”