Royal Dutch Football Association (KNVB) has signed a responsible gaming code of conduct with Nationale Loterij to ensure a fair, transparent and ethical relationship between football and sports betting.
The agreement sets out plans for sustainable cooperation between the organisations, demanding more attention for the integrity and reliability of football and creating a safer environment for sports betting.
“The popularity of football and the growing attention for sports betting are the perfect time to make agreements with each other about those things that keep sports and sports betting fun and thus also how we can protect that together,” Niels Onkenhout, chief executive of Nederlandse Loterij, said.
“Even if the market for online games of chance opens up in the Netherlands and the supply grows, much structural attention will be needed for responsible gaming,” Niels Onkenhout added.
“By signing the code of conduct, we are also taking up our social responsibility on this theme. The opening up of the market for online games of chance offers new opportunities for the football world, but we also have to keep a close eye on the risks,” Jean Paul Decossaux, commercial director of KNVB, said.
“We believe it is important that the integrity of football is not compromised and that the sports experience is enhanced. We are very confident that together in this way we can pay extra attention to the risks, so that football fans can trust what they see on the field and consumers can bet safely,” Jean Paul Decossaux added.