Global Market Insights Inc. has published its latest report “Online Gambling Market by Type (Betting [Boxing & UFC, eSports, Football, Formula1, Horse Racing, Tennis], Casino [Baccarat, Blackjack, Roulette, Slots], Poker, Lottery, Bingo), Device Type (Desktop, Mobile), Regional Outlook, Price Trends, Competitive Market Share & Forecast 2026.”
According to the report, the market valuation of online gambling will cross $160 billion by 2026. A rise in the adoption of smartphones, improvement in internet infrastructure and easy accessibility to casino gaming platforms will drive the market demand.
Increasing internet users on smartphones are transforming the online gambling market. According to Web ARChive (WARC), around two billion users accessed the internet via their smartphone as of January 2019. These users use smartphones to play betting games and earn real money.
The COVID-19 pandemic plays a major role in the adoption of online gambling in Asia Pacific. The ongoing crisis has propelled the usage of betting among consumers due to stringent lockdown imposed by the governments. A joint study conducted by AlphaBeta Australia and illion Australia Pty Ltd., an Australian credit bureau, has revealed a 67% increase in online gambling in April 2020, following the shutdown of all non-essential services in Australia.
Some major findings of the report are:
- The proliferation of advanced technologies, such as Blockchain, IoT and VR, is fueling the market size expansion. VR casinos are gaining high popularity among gamblers as they offer a more immersive and realistic experience compared to standard online casinos.
- A rise in internet penetration and increased usage of mobile betting platforms, such as FOX Bet Sportsbook, DraftKings Sportsbook and BetRivers Sportsbook, are expected to contribute to market growth.
- The online gambling market is highly competitive owing to the presence of various industry participants who are actively competing on various factors including innovative product offerings, enhanced user experience, personalised payoffs, brand equity and accessibility to various platforms.