Kiswe, the global interactive video company, and Rock Entertainment Holdings announced a collaboration to easily and cost-effectively localize the world’s biggest esports tournaments for broadcast in the APAC region. The partnership will enable Rock Entertainment to bring esports content from around the world and make it specific to APAC, creating fully immersive, customized gaming experiences for players and fans in their native language.
As part of the collaboration, Kiswe Studio localized popular esport tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong/ Taiwan for Rock Entertainment and then streamed onto their linear channel “Blue Ant Extreme” in March and April 2021. Viewers can also look out for 2021 VALORANT Champions Tour Stage 3 Finals – Challengers Hong Kong/ Taiwan LIVE in July 2021, as well as other upcoming esport matches.
The esports industry is forecasted to reach $1.5B for 2023. Yet despite being virtual, many tournaments are currently being produced with commentary, graphics, and video that cater only to local markets, missing a huge opportunity to extend their reach and monetize much broader audiences. Kiswe Studio empowers event organizers to create and scale personalized content anywhere and in any language.
The partnership will allow esports producers and casters to work remotely, eliminating travel and equipment costs and risks associated with onsite production, and creating new opportunities to offer premium content and competitions and grow diverse audiences. Networks will also have the ability to cost-effectively localize games, tap new markets for innovative content, and open up new monetization avenues. Gamers can look forward to watching and interacting with bespoke, top-tier competitive gaming content from around the world in their own native languages.
“We are excited to be working with Kiswe to bring Valorant and other live and localized esports broadcasts to our viewers across Asia,” said Beatrice Lee, CEO Asia Pacific, Rock Entertainment Holdings. “This partnership is about delivering the content our esports fans love in a personalized and inclusive way.”
“The globalization of esports also necessitates its localization and simple translation is not enough,” said Kiswe CEO, Mike Schabel. “Kiswe Studio can adapt esports games from anywhere so that even the most subtle cultural nuances are captured for any region, delivering the most enjoyable gaming experiences.”