FC Internazionale Milano has announced that online gambling operator SDY SPORTS will be the club’s Official Asian Online Gaming Partner for the next two years.
The SDY SPORTS brand will be visible on LED boards around the pitch during Inter’s home games at the Stadio San Siro. The agreement includes a series of marketing initiatives that will be unveiled over the course of the season.
“Inter are one of the most popular football clubs on the planet with a strong international fanbase so this partnership is a major success for SDY SPORTS. We’re delighted to see the SDY SPORTS brand associated with one of the world’s biggest teams and we’re looking forward to developing exclusive activities for Nerazzurri fans with the club,” Darwin Guo, CEO of SDY SPORTS, said.
The partnership, which is specific to Asia, does not include product category exclusivity.