Spiffbet’s Head of Game Development Riaan du Randt shares his thoughts about Rhino Gaming’s re-launch, new focus, and opportunities ahead.
Riaan, please tell us about your background
I started working in the igaming industry in 2005. During this period, the industry was tiny yet innovative. After many years in igaming, I started focusing on R&D for mobile gaming in the casual gaming market for a period of time instead. It was exciting, and I learned a lot, but it never really motivated me as much as igaming. The next chapter of my career was the most exciting, as the entire online casino industry started moving towards HTML 5. This prompted me to move back to igaming which has always been my passion. I joined Spiffbet in 2018, and it has been one of the most exciting and rewarding experiences to date.
Spiffbet recently rebranded parts of their game portfolio to Rhino Gaming. What is the rationale behind the rebranding?
We see Rhino Gaming as the next chapter in our game production journey. When we started the studio, our priority was to balance quality with quantity since we needed to grow our portfolio as fast as possible. Now that we have established ourselves as a solid gaming studio, we are switching gears to start producing games that stand out from the crowd, emphasizing innovative games with robust features. We have a talented and creative team that I am proud to be part of.
Can you describe the concept and the type of games that are produced under Rhino Gaming? How does it differ from Spiffbet’s other portfolio STHLM Gaming?
In this competitive market, it is essential to offer the operators something special. We believe the best way to achieve this is by developing unique game mechanics combined with high production quality. Our STHLM Gaming products cater to a specific market that likes fun games with easy to relate themes. With Rhino Gaming, we aim to appeal more to players looking for edgy games and players in growth markets.
Do you have a particular target group for your games?
Yes, I believe our main target will be the plus 20-something to middle age that likes fresh, innovative games. A great example would be to look at Metal Casino. Niche operators like these will give us an audience that is seeking an edgy content.
Game development is a sector where the competition is fierce. How do you relate to your competition, and do you have clear-cut competitors?
Our goal is not to compete with the top-tier studios head-on, but to target niches with unique games and stand out by creating a next level experience and meeting the preferences in new growth markets.
Today Spiffbet has completely changed its character and is now perceived as a B2C player. What is your comment on this change?
The recent year with high growth within the B2C casino business will strengthen the overall operations. However, people tend to forget that we, Spiffbet, comes from game development. Last year’s acquisitions have certainly overshadowed that part of the company. Many have not picked up all the positive changes that have taken place within the game development. The relaunch under Rhino Gaming will hopefully put the spotlight back onto our games. We welcome that other studios of similar size have taken the step out in the spotlight by becoming publicly traded companies. Good examples are Fantasma Games and LL Lucky Games (Lady Luck). Fantasma Games has as a similar operating model as STHLM Gaming but is somewhat larger. Lady Luck is similar to Rhino Gaming. Currenty, Lady Luck games is supplied along side our games on our platform. These companies are both interesting benchmarks when we evaluate our development and future steps.
What benefits do you see working within a larger group like Spiffbet with one foot in casino operations and the other in game development?
It puts us in a unique position that presents many opportunities to take advantage of. It all played a big part in our decision to push the production value up a notch. We also get valuable feedback from Spiffbet’s online gaming branch on the games we produce.
Looking ahead, what can we expect from Rhino Gaming?
We got plenty of exciting stuff in our pipeline. Check out the teaser for our upcoming release of Dragons of Asgard. Stay tuned!