Cryptocurrency-based betting operator Sportsbet.io has become the official betting partner of the English Premier League football club Arsenal.
The partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. It will also harness Arsenal’s iconic status in women’s football to help grow the game in Estonia, where Sportsbet.io operates from.
“It’s been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the ground-breaking work they are doing in the fintech space. We are proud to partner with a market-leading company that is at the forefront of the innovation journey of the gaming industry,” Peter Silverstone, commercial director of Arsenal, said.
“Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about,” Tim Heath, founder of the Coingaming Group, said.