The PGA TOUR and Score Media and Gaming Inc. (theScore) have entered into a content and marketing relationship designating theScore Bet as an Official Betting Operator of the PGA TOUR across the US and Canada.
As part of this deal, the PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the TOUR’s live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms. In addition to this new integration, theScore Bet will have rights to advertise with the PGA TOUR and its media partners and video content rights to enhance its golf offerings and coverage on theScore and theScore Bet apps.
“The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information. Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.
“The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience. The PGA TOUR is a proponent of leveraging media to create unique betting experiences and shares our view for the sizable potential of a regulated Canadian market. We’re proud to partner with the TOUR as an Official Betting Operator immediately across the US, and in Canada as soon as legislation allows,” Aubrey Levy, Senior VP of Marketing and Content at theScore, said.