William Hill Starts Business Operations in Colombia

William Hill Starts Business Operations in Colombia

 

William Hill, one of the biggest betting companies in the world, has stared its operations in Columbia through its newly acquired subsidiary Alfabet S.A.S.

William Hill acquired majority stakes in Alfabet, a licensed betting operator in December 2020. This is the first time that William Hill enters in a South American country.

Alfabet S.A.S. has internet-operated games license C-1611, issued by the gambling regulator of the country, Coljuegos (Colombian gambling regulator). The license allows the company ton offer sports betting and online casino games.

Ulrik Bengtsson, Chief Executive Officer of William Hill said, “I am thrilled to see WilliamHill.co launched within such a short timeframe. This launch includes the full integration of the Alfabet team into our international business hub in Malta and marks our first entry into a regulated Latin American state.

 

Copyright © 2015 - 2021 European Gaming Media and Events (part of Hipther Agency). Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania
%d bloggers like this: